The “street” approach to style and fashion is often times based upon individualism, not simply current fashion trends. Using street style methods, individuals demonstrate their multiple, negotiated identities, in addition to utilizing sub cultural and intersecting styles or trends. Street style is an incredibly viral, instant, addictive facet of fashion that’s changed lots of the ways in which fashion gets made and consumed. Its fast characteristic links it also to the term consumerism. How styles change over time, it also challenges the use of “fast fashion” in relation to the purchasing and wearing of clothing, as this conceals the complexities of practice.
Street style has always existed but it has become a phenomenon of the 20th century.
Photographed by : Kwabena Anim